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Monster Launches Career Ad Network |
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Online careers site Monster.com
has created of the Monster Career Ad Network, a new recruitment media
product developed to aid employers in reaching active job seekers on
Monster's network of career management sites as well as passive
candidates who are not actively looking for a job but are open to new
opportunities that match their backgrounds and interests. The Career Ad
Network merges Monster's expertise in careers, online media and
marketing to enable the creation of targeted and creative job
advertising campaigns. To further help employers target optimal talent,
Monster is also introducing an additional suite of recruitment media
solutions to help employers increase visibility among qualified
candidates. "Career Ad Network effectively reaches some of the most
desirable candidates from an employer's perspective - the millions of
people who are not actively looking for a new job, but would be open to
exploring an opportunity if the right position presented itself," said
Mark Stoever, senior vice president and general manager, internet
advertising & fees, Monster Worldwide. "From the candidate's
perspective, instead of seeing generic banner ads, they are presented
with specific job postings likely to be of interest to them."
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